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Play New - Konatsu

Breaking Stereotypes

Woman holds teal cards while whispering to someone off camera in a traditional house

Two young women gaze at the camera wearing Kappa shirts in front of a cement brick wall with graffiti

NBA 2020 Game Opener: National Anthems

Toronto Raptors x Jessie Reyez

Jessie Reyez gazes at the camera from atop a large building at dusk

Music Makes You

RBC x Music ft. Koffee, Mahalia, Clairo + Tobi

Koffee looks at the camera with a sweatshirt on over his head

Good Things Come In Three’s

Jameson x Sonreal

Sonreal sitting in a brightly lit space peering off into the distance

Metal skull hangs from the rearview mirror shot on a city street at night

Find Your Story

Close up shot of a young girls eyes looking upward and to the right of the camera

Girl with a hat gazes at a boy in front of a bright teal backdrop

Jessie Reyez Jam Session - Facebook Live

Jessie Reyez and a group of people sit in front of a campfire while she plays music

Lincoln x Broadview Hotel

Lincoln car emblem light up with the metal grill on the front of vehicle

Leather Factory

Roots Leather bag with a close-up of the handle

Nike Air Society - Women’s Festival

Woman reaches hand to the camera in front of a tree with bold colorful clothes and rainbow light rays

Roots - Daniel Caesar

Daniel flips his dreadlocks in motion for the camera while wearing a yellow Roots sweater in front of a white wall

Roots - Jessie Reyez

Jessie poses in a white room with Roots clothing on, posing candidly for the camera

Older woman gazes onward in front of a brick wall

4 younger people smile on a bus or tram dressed in Roots clothing