Jessie Reyez and a group of people sit in front of a campfire while she plays music
Project Overview

With Jameson, we put together an intimate jam session around the campire with Jessie Reyez, streamed exclusively to fans on Facebook Live.

directed by:
Metrics

Facebook + IG Reach: 696k (+51% from FY18)
Views: 358k (+ 409% from FY18)
VTR: 29.5% (+97% from FY18)
Impressions: 47.7m (+37% from projected)
Reach: 60% (+9% from projected)
Frequency: X.719 (+19% from projected)
Video Views: 2.67m

Assets

1x 15s promo asset - French
1x 15s promo asset - English
1x 30s promo asset
1x 30min Facebook live-stream (master asset)

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