Jessie Reyez gazes at the camera from atop a large building at dusk
Project Overview

Creative Direction by Peter Huang & Mauricio Ruiz. A values-first production, we worked with an artist on her vision to create content with a point of view. We disrupted the NBA “Whole New Game” anthem methodology as the only Canadian team in the league. We showed the world how we do it in Toronto. We enlivened a unique Canadian pride.

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